Ben Huxley
Creative Strategy & Design
Archives
AI Creatures – Prompt work
This project explored the dual nature of generative technology: its power as an incredible creative partner versus its role in disrupting the traditional design landscape. For this initial challenge, I collaborated with my six-year-old daughter, Ottilie, to see if I could develop a sophisticated prompt capable of bridging the gap between a child’s imagination and…
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 In a bold move that signals a return to his “back to basics” scouting roots, Simon Cowell has launched a high-stakes nationwide talent search. The music mogul, famously responsible for the meteoric rise of One Direction, is on a mission to discover a new group that can replicate that level of phenomenal global success….
EasyJet Holidays – Nuisance signs
With portable speakers, low-flying drones, and “social media poseurs” topping the list of the UK’s biggest seaside grievances, easyJet Holidays has launched a campaign to restore peace to the Mediterranean. According to new research, these modern nuisances are officially standing in the way of the perfect summer break. To combat the chaos, the holiday company…
Paddy Power – Chelsea sign
This project was a mischievous creative stunt designed to poke fun at Chelsea FC’s challenging end to the 2022/23 Premier League campaign. The concept centered on a satirical road sign that drew a comparison between the famous Welsh village with the longest name in Great Britain—Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch—and Chelsea’s mounting number of league losses (or “L’s”) that…
PP – social videos
https://benhuxley.com/wp-content/uploads/2023/05/second_chance.mp4 Having worked for many years as part of the Paddy Power social media team, I regularly had the opportunity to help contribute to the videos for which the team are renowned. Over the years I attended numerous film shoots, helped with script writing and direction, acted in a few, and on occasion wrote and…
PP – Social Graphics
Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team. As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
PP – Champions League of Darts 2019
https://benhuxley.com/wp-content/uploads/2023/05/darts-2019_lo.mp4 Following the runaway success of the award-winning 2018 Paddy Power Champions League of Darts, for the second year of our sponsorship, the venue moved to Leicester, but once again we entertained thousands of darts fanatics at our event. Once again, I was asked to lead on the event, overseeing all aspects of the tournament…
PP – Champions League of Darts 2018
https://benhuxley.com/wp-content/uploads/2023/05/darts_2018_lo.mp4 In 2018 the decision was made that Paddy Power would move into the traditional sports sponsorship space for the first time, when we worked with the PDC to sponsor the Champions League of Darts. Without a existing sponsorship team within the company I was asked to lead on the event, overseeing all aspects of…