Ben Huxley
Creative Strategy & Design
Archives
PP – Sports Trophies
https://benhuxley.com/wp-content/uploads/2023/05/Trophy-Matt-15sec_lo-v3.mp4 One of my favourite projects of all time was the creation of trophies for various Paddy Power sporting events. When given this opportunity the aim is always to create an award which is both visually striking, but also newsworthy, in order to maximise the PR value of the opportunity. In 2018, when Paddy Power…
PP – Racing Branding
Following my appointment as Head of Sponsorship for the UK & Ireland, I took over the responsibility for branding all of Paddy Power’s racing properties, including our flagship events at Cheltenham, Punchestown, Leopardstown and York Racecourses. My role was to identify and deliver eye-catching branding opportunities around the racecourse and to maximise the ROI on…
PP – Champions League of Darts 2019
https://benhuxley.com/wp-content/uploads/2023/05/darts-2019_lo.mp4 Following the runaway success of the award-winning 2018 Paddy Power Champions League of Darts, for the second year of our sponsorship, the venue moved to Leicester, but once again we entertained thousands of darts fanatics at our event. Once again, I was asked to lead on the event, overseeing all aspects of the tournament…
PP – Champions League of Darts 2018
https://benhuxley.com/wp-content/uploads/2023/05/darts_2018_lo.mp4 In 2018 the decision was made that Paddy Power would move into the traditional sports sponsorship space for the first time, when we worked with the PDC to sponsor the Champions League of Darts. Without a existing sponsorship team within the company I was asked to lead on the event, overseeing all aspects of…
PP – Cheltenham Fanzone
https://benhuxley.com/wp-content/uploads/2022/03/dublin_fanzone.mp4 For the 2022 Cheltenham Festival, Paddy Power offered Irish Racing fans, unable to travel to the UK, the opportunity to watch the Cheltenham Festival from their fantastic fanzone in The Camden Pub in Dublin. I was responsible for the initial business case for the events as well as the design of all branded assets…