Ben Huxley
Creative Strategy & Design
Archives
Travelodge – Wrapping Rooms
For the 52% of adults who feel like they’re living in a high-stakes spy movie every December, Travelodge has introduced the ultimate holiday sanctuary. New research reveals that two-fifths of parents live in constant fear of their children discovering hidden stashes, while 36% of Brits have accidentally spoiled their own surprises by walking in at…
Aldi – CapAldi
http://benhuxley.com/wp-content/uploads/2025/09/ScreenRecording_04-05-2026-09-40-07_1.mp4 Shoppers in Nottingham recently received the surprise of a lifetime when global superstar Lewis Capaldi appeared on the roof of their local Aldi for an impromptu live performance. To mark the occasion, the singer personally gave the store a temporary new identity, rebranding it “Cap-Aldi” by taping a giant “Cap” over the famous logo…
PayPal – deckchair
As “b-commerce”—beachside shopping—continues to rise, PayPal has introduced a high-tech solution for seaside spenders. With research showing that 20% of beachgoers are now shopping from their phones or tablets while hitting the sand, the classic British deckchair was due for a digital-first upgrade. Debuting on Brighton Beach, these limited-edition “Tech-Chairs” are designed to eliminate the…
Vauxhall x Scalextric
To celebrate the launch of the all-new, 100% electric Vauxhall Grandland, a high-energy touring experience was engineered to bring next-generation driving to the heart of the UK’s busiest shopping centers. This collaboration between Vauxhall and Scalextric transformed high-footfall retail spaces into immersive brand worlds, offering the public a hands-on look at the vehicle’s cutting-edge design…
Domino’s – Chip for Dough
To celebrate the 153rd Open Championship at Royal Portrush, Domino’s decided to bring the fairway directly into the local branch. Embracing the tournament spirit, the store was transformed into a golf-themed experience under the headline “Drive for show. Chip and putt for dough,” offering fans a slice of the action alongside their pizza. The centerpiece…
Aldi – Aldeh
In a move that resonated across the North, Aldi fully embraced Manchester’s cultural heritage by temporarily rebranding its Prestwich store as ‘Aldeh’. The name change served as a phonetic nod to the city’s iconic accent and the legendary band Oasis, timed perfectly to coincide with their massive homecoming concerts at nearby Heaton Park. The activation…
McVitie’s – Chocolate Digestive Experience
http://benhuxley.com/wp-content/uploads/2025/05/ScreenRecording_04-06-2026-11-39-02_1.mp4 To celebrate a century of the iconic Digestive, McVitie’s launched its most ambitious multimillion-pound campaign to date. The centerpiece was the “Chocolate Digestive Experience,” an immersive takeover located directly beneath London’s Piccadilly Lights. This public activation bridged the brand’s 100-year history with modern innovation, featuring a historical walk-through, a customizable biscuit bar, and interactive…
Domino’s – Leopardstown 2025
On a gloriously sunny April 9th, the sold-out Student Day 2025 at Leopardstown Racecourse saw thousands of students descend for a day of racing, music, and high-energy activations. Among the biggest draws of the day was the Domino’s Pizza stand, which remained packed from the first race to the final furlong. The highlight of the…
Pop Tarts – (T)Art Gallery
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729843014.mp4 To mark the 60th anniversary of Pop-Tarts, Kellogg’s launched a vibrant pop-up gallery in East London designed to highlight the brand’s surprising namesake: the Pop Art movement. The Pop (T)Art Gallery Experience transformed breakfast into high art, featuring incredible edible masterpieces by renowned food artist Nathan Wyburn. The two-day exhibition showcased Wyburn’s meticulous recreations…
Timotei – The Showercast
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729844446.mp4 In a fast-paced world, haircare brand Timotei is helping listeners find a moment of calm with the launch of an innovative new podcast series: “A Gentle Start: The Showercast.” The series arrives as research reveals that four in five UK adults are embracing “gentle living,” a wellness trend focused on slowing down and finding…