Ben Huxley
Creative Strategy & Design
Archives
Aldi – Justin Youraldi
https://www.youtube.com/watch?v=IvLSGtljtYQ In a brilliant display of brand subversion, the elite crowds at the Royal International Horse Show in West Sussex found themselves falling for a sophisticated “gourmet” wine tasting—that turned out to be pure Aldi. Posing as a premium vintner, an undercover sommelier named “Justin Youraldi” invited wine enthusiasts and equestrian fans to sample his…
Visa – Olympics Pop-up
https://benhuxley.com/wp-content/uploads/2024/08/v0f044gc0000cqlt7t7og65o7jj67m1g.mp4 During the 2024 Olympic Games, the vibrant Seven Dials Food Market in the heart of Covent Garden was transformed into a high-energy hub of international sport and community spirit. As an official partner of the Olympic Games, Visa launched an immersive experiential activation designed to bring the atmosphere of Paris directly to the streets…
U – TV Dinners for U
To mark the launch of U, UKTV’s new streaming service, London played host to the world’s first “TV Dinners for U” restaurant—a unique dining concept born from the discovery that Brits spend over four years of their lives glued to the screen. To satisfy the nation’s TV addiction, the pop-up offered a menu meticulously curated…
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 In a bold move that signals a return to his “back to basics” scouting roots, Simon Cowell has launched a high-stakes nationwide talent search. The music mogul, famously responsible for the meteoric rise of One Direction, is on a mission to discover a new group that can replicate that level of phenomenal global success….
EasyJet Holidays – Nuisance signs
With portable speakers, low-flying drones, and “social media poseurs” topping the list of the UK’s biggest seaside grievances, easyJet Holidays has launched a campaign to restore peace to the Mediterranean. According to new research, these modern nuisances are officially standing in the way of the perfect summer break. To combat the chaos, the holiday company…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo To celebrate National Biscuit Day, the iconic British baker McVitie’s officially elevated the humble tea break into a competitive arena. The inaugural National Dunking Championship was staged to transform the nation’s favorite pastime into a high-stakes sport, bringing together biscuit enthusiasts from across the UK to showcase their precision, timing, and “dunking know-how.” The…
Dacia – Air Fresheners
In a clever twist on automotive tradition, Dacia launched a unique range of custom air fresheners designed to transport drivers from their daily commute to Britain’s most iconic landscapes. Moving away from generic floral or “new car” scents, this collection captures the olfactory essence of the UK’s most beloved road trips, celebrating the rugged spirit…
NatWest – Piggy Banks 2.0
This project involved developing a series of concept designs for NatWest, reimagining their classic 1980s piggy banks for a contemporary audience. The goal was to take a nostalgic piece of the bank’s heritage and update it to reflect the diverse financial milestones and life goals of customers today. Rather than just focusing on general saving,…
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
The Sun – Hair Salon
https://benhuxley.com/wp-content/uploads/2023/07/sun_salon.mp4 To kick off the 2022 World Cup, The Sun launched a one-of-a-kind pop-up hair salon in London, offering fans the chance to sport the looks of their footballing heroes. Visitors could choose from a menu of “iconic” trims, ranging from the classic Beckham and the sharp Grealish to the more adventurous Ronaldo (complete with…