Ben Huxley
Creative Strategy & Design
Archives
Ohk Energy – Storm Konnect
When the weather turns and the grid falters, most homeowners are left in the dark—but Ohk Energy is changing the narrative on energy resilience with their latest launch. Storm Konnect is an innovative bundle designed to ensure you “keep the lights on in any weather,” offering a bespoke combination of solar energy, battery storage, and…
Travelodge – Wrapping Rooms
For the 52% of adults who feel like they’re living in a high-stakes spy movie every December, Travelodge has introduced the ultimate holiday sanctuary. New research reveals that two-fifths of parents live in constant fear of their children discovering hidden stashes, while 36% of Brits have accidentally spoiled their own surprises by walking in at…
Aldi – CapAldi
http://benhuxley.com/wp-content/uploads/2025/09/ScreenRecording_04-05-2026-09-40-07_1.mp4 Shoppers in Nottingham recently received the surprise of a lifetime when global superstar Lewis Capaldi appeared on the roof of their local Aldi for an impromptu live performance. To mark the occasion, the singer personally gave the store a temporary new identity, rebranding it “Cap-Aldi” by taping a giant “Cap” over the famous logo…
Sky Sports – Everywhere
This project was an innovative campaign pitch I developed for Sky Sports ahead of the 2024/25 Premier League season. The creative was built around the core message that with more live matches being broadcast than ever before, football is truly everywhere. My goal was to create a visual metaphor for the obsessed fan—the kind of…
PayPal – deckchair
As “b-commerce”—beachside shopping—continues to rise, PayPal has introduced a high-tech solution for seaside spenders. With research showing that 20% of beachgoers are now shopping from their phones or tablets while hitting the sand, the classic British deckchair was due for a digital-first upgrade. Debuting on Brighton Beach, these limited-edition “Tech-Chairs” are designed to eliminate the…
Vauxhall x Scalextric
To celebrate the launch of the all-new, 100% electric Vauxhall Grandland, a high-energy touring experience was engineered to bring next-generation driving to the heart of the UK’s busiest shopping centers. This collaboration between Vauxhall and Scalextric transformed high-footfall retail spaces into immersive brand worlds, offering the public a hands-on look at the vehicle’s cutting-edge design…
Domino’s – Chip for Dough
To celebrate the 153rd Open Championship at Royal Portrush, Domino’s decided to bring the fairway directly into the local branch. Embracing the tournament spirit, the store was transformed into a golf-themed experience under the headline “Drive for show. Chip and putt for dough,” offering fans a slice of the action alongside their pizza. The centerpiece…
Aldi – Aldeh
In a move that resonated across the North, Aldi fully embraced Manchester’s cultural heritage by temporarily rebranding its Prestwich store as ‘Aldeh’. The name change served as a phonetic nod to the city’s iconic accent and the legendary band Oasis, timed perfectly to coincide with their massive homecoming concerts at nearby Heaton Park. The activation…
McVitie’s – Chocolate Digestive Experience
http://benhuxley.com/wp-content/uploads/2025/05/ScreenRecording_04-06-2026-11-39-02_1.mp4 To celebrate a century of the iconic Digestive, McVitie’s launched its most ambitious multimillion-pound campaign to date. The centerpiece was the “Chocolate Digestive Experience,” an immersive takeover located directly beneath London’s Piccadilly Lights. This public activation bridged the brand’s 100-year history with modern innovation, featuring a historical walk-through, a customizable biscuit bar, and interactive…
Domino’s – Leopardstown 2025
On a gloriously sunny April 9th, the sold-out Student Day 2025 at Leopardstown Racecourse saw thousands of students descend for a day of racing, music, and high-energy activations. Among the biggest draws of the day was the Domino’s Pizza stand, which remained packed from the first race to the final furlong. The highlight of the…