Ben Huxley
Creative Strategy & Design
Archives
Pop Tarts – (T)Art Gallery
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729843014.mp4 To mark the 60th anniversary of Pop-Tarts, Kellogg’s launched a vibrant pop-up gallery in East London designed to highlight the brand’s surprising namesake: the Pop Art movement. The Pop (T)Art Gallery Experience transformed breakfast into high art, featuring incredible edible masterpieces by renowned food artist Nathan Wyburn. The two-day exhibition showcased Wyburn’s meticulous recreations…
Timotei – The Showercast
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729844446.mp4 In a fast-paced world, haircare brand Timotei is helping listeners find a moment of calm with the launch of an innovative new podcast series: “A Gentle Start: The Showercast.” The series arrives as research reveals that four in five UK adults are embracing “gentle living,” a wellness trend focused on slowing down and finding…
Visa – Olympics Pop-up
https://benhuxley.com/wp-content/uploads/2024/08/v0f044gc0000cqlt7t7og65o7jj67m1g.mp4 During the 2024 Olympic Games, the vibrant Seven Dials Food Market in the heart of Covent Garden was transformed into a high-energy hub of international sport and community spirit. As an official partner of the Olympic Games, Visa launched an immersive experiential activation designed to bring the atmosphere of Paris directly to the streets…
U – TV Dinners for U
To mark the launch of U, UKTV’s new streaming service, London played host to the world’s first “TV Dinners for U” restaurant—a unique dining concept born from the discovery that Brits spend over four years of their lives glued to the screen. To satisfy the nation’s TV addiction, the pop-up offered a menu meticulously curated…
EasyJet Holidays – Nuisance signs
With portable speakers, low-flying drones, and “social media poseurs” topping the list of the UK’s biggest seaside grievances, easyJet Holidays has launched a campaign to restore peace to the Mediterranean. According to new research, these modern nuisances are officially standing in the way of the perfect summer break. To combat the chaos, the holiday company…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo To celebrate National Biscuit Day, the iconic British baker McVitie’s officially elevated the humble tea break into a competitive arena. The inaugural National Dunking Championship was staged to transform the nation’s favorite pastime into a high-stakes sport, bringing together biscuit enthusiasts from across the UK to showcase their precision, timing, and “dunking know-how.” The…
Penguin – Big Book of Penguin Jokes
For decades, the ritual of unrolling a Penguin biscuit has come with a guaranteed side of humor. From school playgrounds to office canteens, these chocolatey treats have served as the nation’s primary source of pun-filled one-liners. To celebrate World Penguin Day on April 25th, McVitie’s decided to immortalize this cultural staple by polling 2,000 adults…
PP – Darts World Championships
The Paddy Power World Darts Championship at the iconic Alexandra Palace (“the Ally Pally”) is more than just a tournament—it is a cultural phenomenon. As the 2024 headline sponsor, Paddy Power sought to bring their signature bold, disruptive energy to the world’s biggest darts stage, blending the high-octane atmosphere of the sport with the brand’s…
Diplomatico – Sleeve Design
In a creative collaboration designed to bridge the world of premium spirits with high-end exploration, Diplomático Rumenvisioned a duo of luxury travel guides. Titled The Spirits of Adventure and The Road Less Travelled, these volumes were conceived as more than just books—they were intended to be lifestyle companions that paired breathtaking global travel imagery with…
Aldi – Santa’s Parking Space
https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were treated to a festive surprise when a giant sleigh parking space appeared on the roof of a local Aldi store. The installation was designed as a playful tribute to the holiday season, complete with a sleigh-shaped print and dedicated spots reserved for Santa’s nine trusty reindeer. The eye-catching artwork,…