Ben Huxley
Creative Strategy & Design
Archives
Domino’s – Leopardstown 2025
On a gloriously sunny April 9th, the sold-out Student Day 2025 at Leopardstown Racecourse saw thousands of students descend for a day of racing, music, and high-energy activations. Among the biggest draws of the day was the Domino’s Pizza stand, which remained packed from the first race to the final furlong. The highlight of the…
Pop Tarts – (T)Art Gallery
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729843014.mp4 To mark the 60th anniversary of Pop-Tarts, Kellogg’s launched a vibrant pop-up gallery in East London designed to highlight the brand’s surprising namesake: the Pop Art movement. The Pop (T)Art Gallery Experience transformed breakfast into high art, featuring incredible edible masterpieces by renowned food artist Nathan Wyburn. The two-day exhibition showcased Wyburn’s meticulous recreations…
Timotei – The Showercast
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729844446.mp4 In a fast-paced world, haircare brand Timotei is helping listeners find a moment of calm with the launch of an innovative new podcast series: “A Gentle Start: The Showercast.” The series arrives as research reveals that four in five UK adults are embracing “gentle living,” a wellness trend focused on slowing down and finding…
Aldi – Justin Youraldi
https://www.youtube.com/watch?v=IvLSGtljtYQ In a brilliant display of brand subversion, the elite crowds at the Royal International Horse Show in West Sussex found themselves falling for a sophisticated “gourmet” wine tasting—that turned out to be pure Aldi. Posing as a premium vintner, an undercover sommelier named “Justin Youraldi” invited wine enthusiasts and equestrian fans to sample his…
Visa – Olympics Pop-up
https://benhuxley.com/wp-content/uploads/2024/08/v0f044gc0000cqlt7t7og65o7jj67m1g.mp4 During the 2024 Olympic Games, the vibrant Seven Dials Food Market in the heart of Covent Garden was transformed into a high-energy hub of international sport and community spirit. As an official partner of the Olympic Games, Visa launched an immersive experiential activation designed to bring the atmosphere of Paris directly to the streets…
U – TV Dinners for U
To mark the launch of U, UKTV’s new streaming service, London played host to the world’s first “TV Dinners for U” restaurant—a unique dining concept born from the discovery that Brits spend over four years of their lives glued to the screen. To satisfy the nation’s TV addiction, the pop-up offered a menu meticulously curated…
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 In a bold move that signals a return to his “back to basics” scouting roots, Simon Cowell has launched a high-stakes nationwide talent search. The music mogul, famously responsible for the meteoric rise of One Direction, is on a mission to discover a new group that can replicate that level of phenomenal global success….
EasyJet Holidays – Nuisance signs
With portable speakers, low-flying drones, and “social media poseurs” topping the list of the UK’s biggest seaside grievances, easyJet Holidays has launched a campaign to restore peace to the Mediterranean. According to new research, these modern nuisances are officially standing in the way of the perfect summer break. To combat the chaos, the holiday company…
Samsung Fold Concepts
Exploring the intersection of tactile art and high-end technology, this creative project centered on the launch of the Samsung Flip and Fold series. The core concept focused on using the medium of folded paper as a physical metaphor for the devices’ engineering, envisioning a world where structural origami and digital displays merge into a seamless…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo To celebrate National Biscuit Day, the iconic British baker McVitie’s officially elevated the humble tea break into a competitive arena. The inaugural National Dunking Championship was staged to transform the nation’s favorite pastime into a high-stakes sport, bringing together biscuit enthusiasts from across the UK to showcase their precision, timing, and “dunking know-how.” The…