Ben Huxley
Creative Strategy & Design
Archives
Penguin – Big Book of Penguin Jokes
For decades, the ritual of unrolling a Penguin biscuit has come with a guaranteed side of humor. From school playgrounds to office canteens, these chocolatey treats have served as the nation’s primary source of pun-filled one-liners. To celebrate World Penguin Day on April 25th, McVitie’s decided to immortalize this cultural staple by polling 2,000 adults…
PP – Darts World Championships
The Paddy Power World Darts Championship at the iconic Alexandra Palace (“the Ally Pally”) is more than just a tournament—it is a cultural phenomenon. As the 2024 headline sponsor, Paddy Power sought to bring their signature bold, disruptive energy to the world’s biggest darts stage, blending the high-octane atmosphere of the sport with the brand’s…
Diplomatico – Sleeve Design
In a creative collaboration designed to bridge the world of premium spirits with high-end exploration, Diplomático Rumenvisioned a duo of luxury travel guides. Titled The Spirits of Adventure and The Road Less Travelled, these volumes were conceived as more than just books—they were intended to be lifestyle companions that paired breathtaking global travel imagery with…
Aldi – Santa’s Parking Space
https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were treated to a festive surprise when a giant sleigh parking space appeared on the roof of a local Aldi store. The installation was designed as a playful tribute to the holiday season, complete with a sleigh-shaped print and dedicated spots reserved for Santa’s nine trusty reindeer. The eye-catching artwork,…
Dacia – Air Fresheners
In a clever twist on automotive tradition, Dacia launched a unique range of custom air fresheners designed to transport drivers from their daily commute to Britain’s most iconic landscapes. Moving away from generic floral or “new car” scents, this collection captures the olfactory essence of the UK’s most beloved road trips, celebrating the rugged spirit…
Money Week – Political Power
his project involved creating a series of custom illustrations for a MoneyWeek feature exploring the changing dynamics and personalities in global politics. The brief called for a distinct, high-impact visual style that could capture the complexity of the world’s most influential leaders. The illustrations used a sophisticated mixed-media approach, blending magazine photography and newspaper print…
NatWest – Piggy Banks 2.0
This project involved developing a series of concept designs for NatWest, reimagining their classic 1980s piggy banks for a contemporary audience. The goal was to take a nostalgic piece of the bank’s heritage and update it to reflect the diverse financial milestones and life goals of customers today. Rather than just focusing on general saving,…
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
Domino Records – Future Retro
Concept artwork for a forthcoming single by an Indie Rock band on the Domino Records label. The band wished to explore the concept of “future retro” combining 1950 aesthetics and fashion with dystopian, futuristic landscapes.
Versuni – Bangalter
This project imagined a creative collaboration between Thomas Bangalter (Daft Punk) and the electronics company Versuni to launch a new espresso machine. The idea was to bridge the gap between high-end audio gear and premium kitchen tech, treating the morning coffee routine with the same precision as a studio session. The aesthetic drew from Bangalter’s…