Ben Huxley
Creative Strategy & Design
Archives
Samsung – Jet AI Vacuum
In a bold departure from traditional appliance marketing, this creative concept for Samsung reimagined the vacuum cleaner not just as a household tool, but as an instrument of artistic precision. Centered on the launch of the Jet AI Vacuum, the project explored the “art of the clean” by recreating world-famous masterpieces through the unconventional medium…
Versuni – Coffee Table Book
This project centered on a collaboration between the French actress and singer Charlotte Gainsbourg and Versuni. The goal was to develop a high-end coffee table book that combined Gainsbourg’s signature artistic style with the brand’s identity. The design work focused on a “less is more” approach, using bold typography and clean, striking layouts to let…
The Sun – Hair Salon
https://benhuxley.com/wp-content/uploads/2023/07/sun_salon.mp4 To kick off the 2022 World Cup, The Sun launched a one-of-a-kind pop-up hair salon in London, offering fans the chance to sport the looks of their footballing heroes. Visitors could choose from a menu of “iconic” trims, ranging from the classic Beckham and the sharp Grealish to the more adventurous Ronaldo (complete with…
Brewdog – Pitch Perfect
https://benhuxley.com/wp-content/uploads/2023/07/escape_1.mp4 This project centered on a proposal for BrewDog to celebrate the 2023 Women’s World Cup through a unique, interactive experience. The concept introduced a new “musical” beer appropriately named “Pitch Perfect,” designed to engage fans both during and after the match. The core of the idea featured an integrated musical scale printed directly onto…
Paddy Power – Chelsea sign
This project was a mischievous creative stunt designed to poke fun at Chelsea FC’s challenging end to the 2022/23 Premier League campaign. The concept centered on a satirical road sign that drew a comparison between the famous Welsh village with the longest name in Great Britain—Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch—and Chelsea’s mounting number of league losses (or “L’s”) that…
The Chap – Lifestyle Feature
This project involved creating a series of custom illustrations for The Chap magazine to accompany a feature on how our downtime has evolved. Known for its witty and quintessentially British tone, the brief required a visual style that could bridge the gap between traditional gentlemanly hobbies and modern-day habits. The illustrations adopted a stylized, retro-modern…
The Sun – Coronation Concepts
A series of concepts for The Sun newspaper for activations to celebrate the coronation of King Charles III. The concepts included a giant mural on The Thames river made up of front pages of the newspaper, a specially commissioned coronation lager and a portrait of the King “painted” on to the turf at Twickenham Stadium.
Condé Nast – Stained Glass
This project involved creating a series of custom illustrations for a feature in Condé Nast Traveler magazine. The article explored the world of brand “superfans”—individuals whose loyalty and devotion to certain global companies have reached a level that borders on religious obsession. To capture this theme, the illustrations reimagined famous corporate logos as intricate stained-glass…
The Sun – World Cup DOOH
https://benhuxley.com/wp-content/uploads/2024/06/dooh.mp4 This project was a fast-paced Digital Out Of Home (DOOH) campaign for The Sun during the 2022 FIFA World Cup. The goal was to bring the newspaper’s famous reactive headlines to life across 400 digital billboard sites throughout the UK, turning traditional static advertising into a live news feed. Spanning the duration of the…
PP – social videos
https://benhuxley.com/wp-content/uploads/2023/05/second_chance.mp4 Having worked for many years as part of the Paddy Power social media team, I regularly had the opportunity to help contribute to the videos for which the team are renowned. Over the years I attended numerous film shoots, helped with script writing and direction, acted in a few, and on occasion wrote and…