Ben Huxley
Creative Strategy & Design
Archives
Aldi – Justin Youraldi
https://www.youtube.com/watch?v=IvLSGtljtYQ In a brilliant display of brand subversion, the elite crowds at the Royal International Horse Show in West Sussex found themselves falling for a sophisticated “gourmet” wine tasting—that turned out to be pure Aldi. Posing as a premium vintner, an undercover sommelier named “Justin Youraldi” invited wine enthusiasts and equestrian fans to sample his…
Visa – Olympics Pop-up
https://benhuxley.com/wp-content/uploads/2024/08/v0f044gc0000cqlt7t7og65o7jj67m1g.mp4 During the 2024 Olympic Games, the vibrant Seven Dials Food Market in the heart of Covent Garden was transformed into a high-energy hub of international sport and community spirit. As an official partner of the Olympic Games, Visa launched an immersive experiential activation designed to bring the atmosphere of Paris directly to the streets…
U – TV Dinners for U
To mark the launch of U, UKTV’s new streaming service, London played host to the world’s first “TV Dinners for U” restaurant—a unique dining concept born from the discovery that Brits spend over four years of their lives glued to the screen. To satisfy the nation’s TV addiction, the pop-up offered a menu meticulously curated…
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 In a bold move that signals a return to his “back to basics” scouting roots, Simon Cowell has launched a high-stakes nationwide talent search. The music mogul, famously responsible for the meteoric rise of One Direction, is on a mission to discover a new group that can replicate that level of phenomenal global success….
Samsung Fold Concepts
Exploring the intersection of tactile art and high-end technology, this creative project centered on the launch of the Samsung Flip and Fold series. The core concept focused on using the medium of folded paper as a physical metaphor for the devices’ engineering, envisioning a world where structural origami and digital displays merge into a seamless…
PP – Darts World Championships
The Paddy Power World Darts Championship at the iconic Alexandra Palace (“the Ally Pally”) is more than just a tournament—it is a cultural phenomenon. As the 2024 headline sponsor, Paddy Power sought to bring their signature bold, disruptive energy to the world’s biggest darts stage, blending the high-octane atmosphere of the sport with the brand’s…
Diplomatico – Sleeve Design
In a creative collaboration designed to bridge the world of premium spirits with high-end exploration, Diplomático Rumenvisioned a duo of luxury travel guides. Titled The Spirits of Adventure and The Road Less Travelled, these volumes were conceived as more than just books—they were intended to be lifestyle companions that paired breathtaking global travel imagery with…
Aldi – Santa’s Parking Space
https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were treated to a festive surprise when a giant sleigh parking space appeared on the roof of a local Aldi store. The installation was designed as a playful tribute to the holiday season, complete with a sleigh-shaped print and dedicated spots reserved for Santa’s nine trusty reindeer. The eye-catching artwork,…
Domino Records – Future Retro
Concept artwork for a forthcoming single by an Indie Rock band on the Domino Records label. The band wished to explore the concept of “future retro” combining 1950 aesthetics and fashion with dystopian, futuristic landscapes.
Versuni – Bangalter
This project imagined a creative collaboration between Thomas Bangalter (Daft Punk) and the electronics company Versuni to launch a new espresso machine. The idea was to bridge the gap between high-end audio gear and premium kitchen tech, treating the morning coffee routine with the same precision as a studio session. The aesthetic drew from Bangalter’s…