Ben Huxley
Creative Strategy & Design
Archives
Samsung – Jet AI Vacuum
In a bold departure from traditional appliance marketing, this creative concept for Samsung reimagined the vacuum cleaner not just as a household tool, but as an instrument of artistic precision. Centered on the launch of the Jet AI Vacuum, the project explored the “art of the clean” by recreating world-famous masterpieces through the unconventional medium…
Versuni – Coffee Table Book
This project centered on a collaboration between the French actress and singer Charlotte Gainsbourg and Versuni. The goal was to develop a high-end coffee table book that combined Gainsbourg’s signature artistic style with the brand’s identity. The design work focused on a “less is more” approach, using bold typography and clean, striking layouts to let…
Brewdog – Pitch Perfect
https://benhuxley.com/wp-content/uploads/2023/07/escape_1.mp4 This project centered on a proposal for BrewDog to celebrate the 2023 Women’s World Cup through a unique, interactive experience. The concept introduced a new “musical” beer appropriately named “Pitch Perfect,” designed to engage fans both during and after the match. The core of the idea featured an integrated musical scale printed directly onto…
Paddy Power – Chelsea sign
This project was a mischievous creative stunt designed to poke fun at Chelsea FC’s challenging end to the 2022/23 Premier League campaign. The concept centered on a satirical road sign that drew a comparison between the famous Welsh village with the longest name in Great Britain—Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch—and Chelsea’s mounting number of league losses (or “L’s”) that…
The Chap – Lifestyle Feature
This project involved creating a series of custom illustrations for The Chap magazine to accompany a feature on how our downtime has evolved. Known for its witty and quintessentially British tone, the brief required a visual style that could bridge the gap between traditional gentlemanly hobbies and modern-day habits. The illustrations adopted a stylized, retro-modern…
The Sun – Coronation Concepts
A series of concepts for The Sun newspaper for activations to celebrate the coronation of King Charles III. The concepts included a giant mural on The Thames river made up of front pages of the newspaper, a specially commissioned coronation lager and a portrait of the King “painted” on to the turf at Twickenham Stadium.
PP – Social Graphics
Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team. As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
Press Association – Match Story
Illustrations and infographics produced for The Press Association. Match Story was a football data department which used Premier League and international football data to tell stories about the beautiful game.