PP – Cheltenham Fanzone

For the 2022 Cheltenham Festival, Paddy Power offered Irish Racing fans, unable to travel to the UK, the opportunity to watch the Cheltenham Festival from their fantastic fanzone in The Camden Pub in Dublin. 

I was responsible for the initial business case for the events as well as the design of all branded assets across the sites including venue design, artwork, merchandise and social assets.

The fanzone was an overwhelming success resulting in a sold out event and thousands of happy customers. 

The fanzones resulted in a blueprint for future fan-attended events in racing, which Paddy Power has followed ever since.