Creative Strategy & Design
A genuine marketing all-rounder with 20+ years of hands-on experience of working in creative and digital roles with organisations such as Paddy Power, The BBC, News UK, and The Press Association. During my career I have created content for some of the largest brands in the world. I have been central to one of one of the best loved social media accounts on the planet. I have helped to write scripts for TV and Radio adverts, produced ideas for press campaigns, I have won awards for groundbreaking live events, and helped to create one of the most famous sports sponsorship campaigns in history.
Most of my work has involved working with digital and media teams, developing projects across multiple platforms. My career includes experience in sports, media, entertainment and breaking news.
What I Do
Ben is the purveyor of a cherished brand. Unmistakably, a real driving force behind its successes. He is integral to the work we do. Not to mention his razor-sharp insights, an understanding of how executions work across PP's brand pillars, and an instinctive touch for what will and won't work. A Total expert in his field.
Ben is one of the most talented designers I have worked with, his ability to think outside the box adds tremendous value to the concepts and ideas that are being worked on. He is a passionate designer and has great awareness of new creative strategies, technology and current trends which makes him a great asset to any design team.
Ben is an absolute pleasure to work with. His creative abilities have been completely invaluable to the events success and has made our role as the delivering partner a seamless process. For Ben, enhancing the fan experience is at the forefront of his approach to ideation and strategy and as a result, he's able to create truly memorable activations that are received very positively.
Mar 2023 - presentFreelance
Creative Strategy & Design
Since March 2023 I have been working as a Freelance Creative Strategist and Designer, helping clients with their Brand Strategy, Activation ideas and execution. Additionally, I have worked as a freelance designer and illustrator helping to bring creative concepts to life.
Feb 2015 - Feb 2023Paddy Power
Brand Engagement Visual Lead
From Feb 2015 through to Feb 2023, I worked in the heart of the Paddy Power Brand team, focussing on Advertising, Event Management, Social Media, Editorial, PR and the infamous Mischief stream.
My role helped to define the creative strategy and output of the business across all aspects of the marketing landscape.
Sep 2021 - Feb 2023Paddy Power
Sponsorship & Activations Manager
As Sponsorship & Activations Manager, it was my responsibility to maintain and develop Paddy Power's portfolio of sponsorship properties across Sport and Entertainment.
I worked closely with rights holders and suppliers to ensure that their sponsored events were delivered to an extremely high standard whilst achieving brand fame for the organisation.
Jun 2013 - Feb 2015The Press Association
In June 2013, I joined the Press Association leading a new department dedicated to designing and developing data-driven football products and applications.
During the 2014 World Cup, I was the creative lead for their football graphics and data products helping to oversee the creation and delivery of thousands of pieces of content viewed by millions of football fans globally.
Jan 2012 - Jun 2013The BBC
In 2012, I joined the BBC, as part of a design team who produced content for the BBC News website and portfolio of 27 foreign language news sites. The work undertaken included producing infographics, illustrations, and interactive content, often responding to breaking world news, in high-pressure situations and to extremely tight deadlines.
In August 2012, I was the lead designer for the BBC World Service’s London 2012 Olympics project. The work received more than 128 million page impressions throughout the duration of the Olympics.
Sport Industry Awards
FMBE Gold Award
July 2002University of Staffordshire
BSc (Hons) Music Technology - 2.1
August 1998Aylesbury Grammar School, Bucks
4 A Levels
August 1996Aylesbury Grammar School, Bucks
How Can I Help You?
If you’d like to talk to me about your project, please get in touch.