Mar 2023 - present

Creative Strategy & Design

Since March 2023 I have been working as a Freelance Creative Strategist and Designer, helping clients with their Brand Strategy, Activation ideas and execution.  Additionally, I have worked as a freelance designer and illustrator helping to bring creative concepts to life.

Feb 2015 - Feb 2023
Paddy Power

Brand Engagement Visual Lead

From Feb 2015 through to Feb 2023, I worked in the heart of the Paddy Power Brand team, focussing on Advertising, Event Management, Social Media, Editorial, PR and the infamous Mischief stream.

My role helped to define the creative strategy and output of the business across all aspects of the marketing landscape.

Sep 2021 - Feb 2023
Paddy Power

Head of Sponsorship UK & Ireland

As Head of Sponsorship, it was my responsibility to maintain and develop Paddy Power's portfolio of sponsorship properties across Sport and Entertainment.

I worked closely with rights holders and suppliers to ensure that their sponsored events were delivered to an extremely high standard whilst achieving brand fame for the organisation.

Jun 2013 - Feb 2015
The Press Association

Senior Designer

In June 2013, I joined the Press Association leading a new department dedicated to designing and developing data-driven football products and applications.

During the 2014 World Cup, I was the creative lead for their football graphics and data products helping to oversee the creation and delivery of thousands of pieces of content viewed by millions of football fans globally.

Jan 2012 - Jun 2013

UX Designer

In 2012, I joined the BBC, as part of a design team who produced content for the BBC News website and portfolio of 27 foreign language news sites. The work undertaken included producing infographics, illustrations, and interactive content, often responding to breaking world news, in high-pressure situations and to extremely tight deadlines.

In August 2012, I was the lead designer for the BBC World Service’s London 2012 Olympics project. The work received more than 128 million page impressions throughout the duration of the Olympics.


Sport Industry Awards

Campaign of the Year (Save our Shirt)
September 2020

FMBE Gold Award

Most Effective Sponsorship Activation (Champions League of Darts 2018)
September 2019


July 2002
University of Staffordshire

BSc (Hons) Music Technology - 2.1

August 1998
Aylesbury Grammar School, Bucks

4 A Levels

August 1996
Aylesbury Grammar School, Bucks

11 GCSEs