For the 52% of adults who feel like they’re living in a high-stakes spy movie every December, Travelodge has introduced the ultimate holiday sanctuary. New research reveals that two-fifths of parents live in constant fear of their children discovering hidden stashes, while 36% of Brits have accidentally spoiled their own surprises by walking in at the wrong moment.

To combat “mid-wrap anxiety,” Travelodge is rolling out limited-edition ‘Wrapping Rooms’ across its London Chiswick High Road, Manchester Piccadilly, and Edinburgh Central locations. Inspired by a viral social media trend of parents booking hotel rooms for peace and quiet, these rooms offer a 75-minute festive escape. Each space comes fully stocked with paper, tape, and ribbons, alongside a soundtrack of holiday cheer and a complimentary mince pie to ensure the “work” feels a lot more like a vacation.

I was the designer on this project and helped design many of the assets used inside the rooms.

Shoppers in Nottingham recently received the surprise of a lifetime when global superstar Lewis Capaldi appeared on the roof of their local Aldi for an impromptu live performance. To mark the occasion, the singer personally gave the store a temporary new identity, rebranding it “Cap-Aldi” by taping a giant “Cap” over the famous logo before launching into a soaring set that stopped customers in their tracks.

The performance took place just as Capaldi released his latest hit single, ‘Something in the Heavens’, which he performed alongside emotional favorites like ‘Someone You Loved’ and ‘Survive’. This unique activation follows in the footsteps of the viral ‘Aldeh’ rebrand in Prestwich, further cementing Aldi’s reputation for quirky, culture-driven stunts. Amidst the frenzy of the 200,000-ticket sold-out UK arena tour, Lewis even took a moment to admire the view from the roof, jokingly apologizing for interrupting the weekly shop while praising the quality of the store’s brioche buns.

Julie Ashfield, Chief Commercial Officer at Aldi UK, noted that the event turned an ordinary day into “supermarket history,” providing an unforgettable experience for unsuspecting fans.

I designed all the signage for this project, including the custom assets used to transform the store’s identity for the event.

As “b-commerce”—beachside shopping—continues to rise, PayPal has introduced a high-tech solution for seaside spenders. With research showing that 20% of beachgoers are now shopping from their phones or tablets while hitting the sand, the classic British deckchair was due for a digital-first upgrade.

Debuting on Brighton Beach, these limited-edition “Tech-Chairs” are designed to eliminate the common frustrations of outdoor browsing. Each chair is fully equipped with built-in Wi-Fi and wireless charging to keep devices powered, alongside a specialized glare-busting shade for screen visibility. To ensure the tech stays safe in the elements, the chairs are upholstered in a bespoke sand and sunscreen-resistant microfiber fabric, allowing leisure-shoppers to browse and buy in total comfort.

I designed the promotional brochures to support the event, ensuring that the complex tech features were explained through a clean, accessible layout that stayed true to the PayPal brand while capturing the vibrant energy of a summer launch.

To celebrate the launch of the all-new, 100% electric Vauxhall Grandland, a high-energy touring experience was engineered to bring next-generation driving to the heart of the UK’s busiest shopping centers. This collaboration between Vauxhall and Scalextric transformed high-footfall retail spaces into immersive brand worlds, offering the public a hands-on look at the vehicle’s cutting-edge design and sustainable features.

The show-stopping centerpiece of the activation was a custom-built, giant Scalextric track, which invited fans of all ages to engage in some friendly competition. Visitors could get up close with the Grandland while taking part in the ‘Go Grand and Win a Grand’ challenge, a nationwide contest that perfectly integrated the vehicle showcase with a high-stakes incentive. The multi-city tour created an unmissable experience for families and future drivers alike, proving that the move to electric is as thrilling as the race track.

I was responsible for creating many of the graphics and signage around the site, ensuring the visual identities of both Vauxhall and Scalextric were seamlessly integrated into the touring environment.

To celebrate the 153rd Open Championship at Royal Portrush, Domino’s decided to bring the fairway directly into the local branch. Embracing the tournament spirit, the store was transformed into a golf-themed experience under the headline “Drive for show. Chip and putt for dough,” offering fans a slice of the action alongside their pizza.

The centerpiece of the activation was a bespoke mini-golf course built right inside the Portrush shop. In a nod to local golfing legend Rory McIlroy, the course featured a “washing machine challenge”—a recreation of the famous 1999 TV moment where a nine-year-old Rory chipped golf balls into a laundry drum on the Gerry Kelly Show. This nostalgic challenge allowed visitors to test their own short game for a chance to win prizes, turning a standard pizza pickup into a viral-ready sporting event.

I designed a number of in-store assets for this campaign that brought the golf course theme to life within the store.

In a move that resonated across the North, Aldi fully embraced Manchester’s cultural heritage by temporarily rebranding its Prestwich store as ‘Aldeh’. The name change served as a phonetic nod to the city’s iconic accent and the legendary band Oasis, timed perfectly to coincide with their massive homecoming concerts at nearby Heaton Park.

The activation quickly became a viral sensation, drawing in crowds of fans in bucket hats and tracksuits who flocked to the store to capture photos under the reworked signage. Executed alongside the creative agency Taylor Herring, the project was designed to celebrate the band’s long-awaited reunion and the unique spirit of the local community. As Julie Ashfield, Aldi UK’s Chief Commercial Officer, noted, the tribute was a way to honor both the local dialect and the global impact of Manchester’s most famous musical exports.

Having worked previously on campaigns for the Aldi brand, I was asked to supply the artwork for the store signs and incorporate the change of name into their brand mark.

To celebrate a century of the iconic Digestive, McVitie’s launched its most ambitious multimillion-pound campaign to date. The centerpiece was the “Chocolate Digestive Experience,” an immersive takeover located directly beneath London’s Piccadilly Lights. This public activation bridged the brand’s 100-year history with modern innovation, featuring a historical walk-through, a customizable biscuit bar, and interactive “spin to win” zones.

To drive social engagement, the space included a dedicated photo booth and hosted a star-studded launch with celebrities like Amanda Holden and Roman Kemp. The event was designed to turn a classic household name into a high-impact, shareable moment in the heart of the city.

I was responsible for the graphic design of display items around the site, including the internal branding and the large-scale window display graphics that drew the public into the experience.

On a gloriously sunny April 9th, the sold-out Student Day 2025 at Leopardstown Racecourse saw thousands of students descend for a day of racing, music, and high-energy activations. Among the biggest draws of the day was the Domino’s Pizza stand, which remained packed from the first race to the final furlong.

The highlight of the day was a high-stakes promotion that kept the crowd’s ears glued to the speakers: whenever the iconic Domino’s yodel echoed over the racecourse PA system, it signaled a frenzy of free pizza giveaways. The activation perfectly captured the electric atmosphere of the event, ensuring that while not everyone backed a winner on the track, everyone had a chance to win at the Domino’s stand.

I designed the stand artwork for this project, creating a high-impact visual presence that stood out in the crowded festival environment.

To mark the 60th anniversary of Pop-Tarts, Kellogg’s launched a vibrant pop-up gallery in East London designed to highlight the brand’s surprising namesake: the Pop Art movement. The Pop (T)Art Gallery Experience transformed breakfast into high art, featuring incredible edible masterpieces by renowned food artist Nathan Wyburn.

The two-day exhibition showcased Wyburn’s meticulous recreations of the Mona Lisa and Andy Warhol’s iconic Marilyn Monroe, constructed from over 120 Pop-Tarts. Beyond the professional displays, the gallery invited visitors to step into the role of artist, providing a creative space to design their own “edible masterpieces.” As Shauna Lenagh of Kellogg’s noted, the event was a celebration of six decades of pop culture, bringing the “Pop” in Pop-Tarts back to its artistic roots in a truly immersive way.

I was commissioned to design the artwork for the building’s front facade, as well as supplying various decorative assets to pull the theme together inside the gallery.

In a fast-paced world, haircare brand Timotei is helping listeners find a moment of calm with the launch of an innovative new podcast series: “A Gentle Start: The Showercast.” The series arrives as research reveals that four in five UK adults are embracing “gentle living,” a wellness trend focused on slowing down and finding peace amidst the daily grind.

Designed specifically to be enjoyed during a morning hair wash routine, the podcast features an impressive lineup of celebrity guests, including Laura Whitmore, Amber Gill, and Martine McCutcheon. Each episode offers an intimate look into their personal lives and the small rituals they use to maintain balance. To visually anchor the launch, Laura Whitmore appeared in a striking, hyper-realistic body art shoot, where she was meticulously camouflaged into serene environments—blending into nature and a tranquil bath to represent the essence of the “gentle living” movement.

I was asked to produce the initial mock-ups and set items for the body art shoot, as well as designing the official cover artwork for the podcast series.