Aldi – Justin Youraldi

Wine buffs at a royal show jumping event indulged in gourmet wine – that actually came from Aldi.

While they thought they were sipping on exotic grapes from the world’s most exclusive vineyards, costing nearly 10 times the price, they were in fact enjoying more modestly priced wines as low as just £4.99.

Attendees at The Royal International Horse Show in West Sussex spoke eloquently about the aromas, balance, acidity and earthiness of the vino – before the big reveal.

Some were even coaxed into putting their ears to glasses of bubbly to see if they could identify the more expensive sounding fizz.

Little did they know, Justin Youraldi, who claimed to be offering samples of his latest collection, was actually undercover, serving up Aldi’s award-winning wines.

 

I was asked to create the artwork for the “Justin Youraldi” brand and wine bottle labels, as well as create the artwork for the van wrap.   A large number of options and styles were produced for the client.

Description

  • Aldi

  • June 2024

The creation of a fake wine brand, logo and identity, for Aldi.   Project included bottle labels and a van wrap.