Ben Huxley
Creative Strategy & Design
Archives
Dacia – Air Fresheners
In a clever twist on automotive tradition, Dacia launched a unique range of custom air fresheners designed to transport drivers from their daily commute to Britain’s most iconic landscapes. Moving away from generic floral or “new car” scents, this collection captures the olfactory essence of the UK’s most beloved road trips, celebrating the rugged spirit…
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
The Sun – Hair Salon
https://benhuxley.com/wp-content/uploads/2023/07/sun_salon.mp4 To kick off the 2022 World Cup, The Sun launched a one-of-a-kind pop-up hair salon in London, offering fans the chance to sport the looks of their footballing heroes. Visitors could choose from a menu of “iconic” trims, ranging from the classic Beckham and the sharp Grealish to the more adventurous Ronaldo (complete with…
The Sun – World Cup DOOH
https://benhuxley.com/wp-content/uploads/2024/06/dooh.mp4 This project was a fast-paced Digital Out Of Home (DOOH) campaign for The Sun during the 2022 FIFA World Cup. The goal was to bring the newspaper’s famous reactive headlines to life across 400 digital billboard sites throughout the UK, turning traditional static advertising into a live news feed. Spanning the duration of the…
PP – social videos
https://benhuxley.com/wp-content/uploads/2023/05/second_chance.mp4 Having worked for many years as part of the Paddy Power social media team, I regularly had the opportunity to help contribute to the videos for which the team are renowned. Over the years I attended numerous film shoots, helped with script writing and direction, acted in a few, and on occasion wrote and…
PP – Social Graphics
Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team. As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…
PP – Euros Fanzones
For the 2022 Euros, Paddy Power offered fans without the tickets to the game the opportunity to watch tournament matches from their fantastic fanzones in London and Newcastle. The ambition for the brand was to become the most talked-about brand during the tournament, and we achieved this by hosting thousands of supporters in two amazing…
PP – Shootout Golf
https://benhuxley.com/wp-content/uploads/2020/06/pp_shootout_lo.mp4 Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing. Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….