Ben Huxley

Creative Strategy & Design

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Brewdog – Pitch Perfect

Concept for a new “musical” beer to celebrate the 2023 Women’s World Cup.

The beer, named “Pitch Perfect” has an integrated musical scale on the label, allowing the drinker to play a tune whilst enjoying a drink.

A video showing off the concept was created.

Description

Brewdog
June 2023

Concept for a new "musical" beer to celebrate the 2023 Women's World Cup. A beer bottle with integrated musical scale, allowing the drinker to play a tune whilst enjoying a drink!