Paddy Power – Chelsea sign

Artwork for a mischievous sign poking fun at Chelsea’s disastrous end to the 2022/23 Premier League campaign.

The sign referred to the number of times the letter ‘L’ appeared in Llanfairpwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch (the town with longest name in Great Britain), and compared it with the number of losses – or ‘L’s – Chelsea has suffered this season.

I created the artwork for the stunt, ensuring the layout and typography perfectly matched traditional UK road signage.