Ben Huxley
Creative Strategy & Design
Dacia – Air Fresheners
Artwork for a unique range of custom air fresheners that bring the scents of Britain’s most loved road trips right into your car, reimagining the classic ‘new car smell’ we all love.
Featuring the rugged landscapes of Scotland’s North Coast 500 to the enchanting Coastal Way in Wales and the prehistoric wonders of the Jurassic Coast.
I was asked to create the artwork for the air fresheners in the series.
Scent-sational Highlands (North Coast 500, Scotland): Experience the earthy notes of pine trees and wild raspberries, with a subtle hint of haggis in the air.
The Coastal Whiff (The Coastal Way, Wales): Enjoy the refreshing aroma of the seashore, adorned with daffodils and a faint undertone of brine.
The Jura-scent Coast (The Jurassic Coast, England): Dive into seashore scents intertwined with ancient fossils and the sweet indulgence of ice cream.
Eau de Gorge-ous (The Cheddar Gorge, England): Explore mossy rocks, thyme, geranium, and grass, with gentle hints of cheddar cheese wafting through the air.
Description
Dacia
November 2023
Artwork for a series of air fresheners that bring the scents of Britain’s most loved road trips right into your car.