Travelodge – Wrapping Rooms

For the 52% of adults who feel like they’re living in a high-stakes spy movie every December, Travelodge has introduced the ultimate holiday sanctuary. New research reveals that two-fifths of parents live in constant fear of their children discovering hidden stashes, while 36% of Brits have accidentally spoiled their own surprises by walking in at the wrong moment.

To combat “mid-wrap anxiety,” Travelodge is rolling out limited-edition ‘Wrapping Rooms’ across its London Chiswick High Road, Manchester Piccadilly, and Edinburgh Central locations. Inspired by a viral social media trend of parents booking hotel rooms for peace and quiet, these rooms offer a 75-minute festive escape. Each space comes fully stocked with paper, tape, and ribbons, alongside a soundtrack of holiday cheer and a complimentary mince pie to ensure the “work” feels a lot more like a vacation.

I was the designer on this project and helped design many of the assets used inside the rooms.