EasyJet Holidays – Nuisance signs

With portable speakers, low-flying drones, and “social media poseurs” topping the list of the UK’s biggest seaside grievances, easyJet Holidays has launched a campaign to restore peace to the Mediterranean. According to new research, these modern nuisances are officially standing in the way of the perfect summer break. To combat the chaos, the holiday company enlisted the help of TV’s favorite straight-talking couple, Michael and Hilary Whitehall, as their official “Beach Rangers.”

The campaign centers on a suite of witty, downloadable warning signs designed to help holidaymakers politely—but firmly—tackle bad beach behavior. From “No Raucous Stag Parties” to “Quiet Zone: No Portable Speakers,” the signs allow travelers to reclaim their relaxation time from the nation’s top 20 beach annoyances. By blending the Whitehalls’ signature humor with a practical solution, easyJet Holidays is ensuring their customers can enjoy a “brilliant holiday” without the nonsense.

I was commissioned to create the warning signs for this project. The design process involved evolving the aesthetic of traditional, high-visibility British hazard signage into a bespoke version tailored specifically to the easyJet Holidays brand identity and color palette. 

Description

  • EasyJet Holidays

  • June 2024

A series of warning signs highlighting the nation’s top 20 beach annoyances!