Pop Tarts – (T)Art Gallery

To mark the 60th anniversary of Pop-Tarts, Kellogg’s launched a vibrant pop-up gallery in East London designed to highlight the brand’s surprising namesake: the Pop Art movement. The Pop (T)Art Gallery Experience transformed breakfast into high art, featuring incredible edible masterpieces by renowned food artist Nathan Wyburn.

The two-day exhibition showcased Wyburn’s meticulous recreations of the Mona Lisa and Andy Warhol’s iconic Marilyn Monroe, constructed from over 120 Pop-Tarts. Beyond the professional displays, the gallery invited visitors to step into the role of artist, providing a creative space to design their own “edible masterpieces.” As Shauna Lenagh of Kellogg’s noted, the event was a celebration of six decades of pop culture, bringing the “Pop” in Pop-Tarts back to its artistic roots in a truly immersive way.

I was commissioned to design the artwork for the building’s front facade, as well as supplying various decorative assets to pull the theme together inside the gallery.