PP – Darts World Championships

Logo development, branding and mock-up work for the 2024 Paddy Power Darts World Championship at the Alexandra Palace.

I was asked to explore a number of concepts and artistic routes for the development of the logo for the Paddy Power Darts World Championship.  The work below shows the development of these concepts, with variations on colour, shape, lighting and graphical style.  In addition, mock-ups were produced for the client to bring the logos to life and demonstrate how these designs could look, in-situ at the venue.