Ben Huxley
Creative Strategy & Design
PP – Shootout Golf
Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing.
Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from the world of Sport and TV (Harry Kane, Piers Morgan, Andrew Flintoff, Jamie Redknapp, Peter Crouch and Jose Mourinho) this one-day golf tournament was broadcast live on SkySports and TalkSport Radio as well as streamed live on Paddy Power’s social channels.
My role within the event was the complete branding of the site and the TV coverage. Logo design, artwork, straplines, digital displays.
Description
Paddy Power
June 2020
The first live sporting event after Covid, the Paddy Power Shootout was a one day pro-am golf tournament featuring some of the biggest names in European golf and some huge celebrity guests.