PP — Racing Branding Racing Branding

Following my appointment as Head of Sponsorship for the UK & Ireland, I took over the responsibility for branding all of Paddy Power’s racing properties, including our flagship events at Cheltenham, Punchestown, Leopardstown and York Racecourses.

My role was to identify and deliver eye-catching branding opportunities around the racecourse and to maximise the ROI on our sponsorship investment.

I helped design the creative for these events, as well as supplying print-ready artwork and overseeing the installation of these assets at the course.

In addition, I was responsible for activations at the events too, including promotional giveaways, merchandising and stunts – including managing our flagship underpants hot air balloon!