The Sun – World Cup DOOH

A live, Digital Out Of Home (DOOH) billboard campaign for The Sun newspaper.  This one-month campaign around the 2022 Fifa World Cup recreated headlines from The Sun newspaper and displayed them across 400 digital sites across the UK.

The sites were updated up to six times per day with new creative that reflected the results, stories and headlines from the day’s football.

Each screen had a QR code which linked straight through to the relevant article on The Sun website.