Vauxhall x Scalextric

To celebrate the launch of the all-new, 100% electric Vauxhall Grandland, a high-energy touring experience was engineered to bring next-generation driving to the heart of the UK’s busiest shopping centers. This collaboration between Vauxhall and Scalextric transformed high-footfall retail spaces into immersive brand worlds, offering the public a hands-on look at the vehicle’s cutting-edge design and sustainable features.

The show-stopping centerpiece of the activation was a custom-built, giant Scalextric track, which invited fans of all ages to engage in some friendly competition. Visitors could get up close with the Grandland while taking part in the ‘Go Grand and Win a Grand’ challenge, a nationwide contest that perfectly integrated the vehicle showcase with a high-stakes incentive. The multi-city tour created an unmissable experience for families and future drivers alike, proving that the move to electric is as thrilling as the race track.

I was responsible for creating many of the graphics and signage around the site, ensuring the visual identities of both Vauxhall and Scalextric were seamlessly integrated into the touring environment.