Diplomatico – Sleeve Design

In a creative collaboration designed to bridge the world of premium spirits with high-end exploration, Diplomático Rumenvisioned a duo of luxury travel guides. Titled The Spirits of Adventure and The Road Less Travelled, these volumes were conceived as more than just books—they were intended to be lifestyle companions that paired breathtaking global travel imagery with bespoke cocktail recipes and sophisticated product photography.

The project focused on capturing the refined, artisanal essence of the Diplomático brand, positioning the rum as the ultimate companion for the modern explorer. The aesthetic goal was to blend the rustic warmth of aged copper and tropical landscapes with the clean, minimalist lines of a contemporary travel journal. These guides were designed to inspire a sense of wanderlust while anchoring the reader in the rich, “sipping rum” heritage that has made Diplomático a staple of the premium spirits market.

I was commissioned to develop the initial artwork and “proof of concept” for the book sleeves. My designs explored how to integrate the brand’s iconic visual identity into a high-end editorial format, creating a tactile and visual experience that reflected the premium nature of the product.