Domino’s – Leopardstown 2025

On a gloriously sunny April 9th, the sold-out Student Day 2025 at Leopardstown Racecourse saw thousands of students descend for a day of racing, music, and high-energy activations. Among the biggest draws of the day was the Domino’s Pizza stand, which remained packed from the first race to the final furlong.

The highlight of the day was a high-stakes promotion that kept the crowd’s ears glued to the speakers: whenever the iconic Domino’s yodel echoed over the racecourse PA system, it signaled a frenzy of free pizza giveaways. The activation perfectly captured the electric atmosphere of the event, ensuring that while not everyone backed a winner on the track, everyone had a chance to win at the Domino’s stand.

I designed the stand artwork for this project, creating a high-impact visual presence that stood out in the crowded festival environment.