Ben Huxley
Creative Strategy & Design
Archives
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 Simon Cowell is on a mission to discover a boyband that can match the phenomenal success of One Direction, as he launches a nationwide talent search. The music mogul, who famously put together Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, and Liam Payne into One Direction on The X Factor back in 2010,…
EasyJet Holidays – Nuisance signs
Portable speakers, drones, and social media poseurs have been named amongst the UK’s top beach annoyances, according to new research from easyJet Holidays. To help tackle bad beach-behaviour this summer, the holiday company employed TV stars Michael and Hilary Whitehall as ‘Beach Rangers’. In a poll the nation’s top 20 beach annoyances included; drones, portable…
Samsung Fold Concepts
Concepts for a series of posters and visualisations to promote the new range of Samsung Fold mobile phones and tablets. The artwork explored the possibility of using the medium of folded paper as a vehicle to create a series of installations designed to promote the new Samsung devices. Additionally I created a series of…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo Logo development, branding and activation work for the first ever McVitie’s National Dunking Championship! British biscuit maker McVitie’s staged its inaugural ‘National Dunking Championship’ to transform pastime of biscuit dunking into a sport, aiming to bring people together in a competitive showcase of skill and biscuit know how. The inaugural contest was held in…
Penguin – Big Book of Penguin Jokes
Sleeve design for The Big Book of Penguin Jokes. When you pick up a Penguin you’re treated to a chocolatey bite and a joke to make you chuckle. For decades, Brits have been laughing and sharing the biscuit one-liners everywhere from the playground to the office canteen, and now McVitie’s has revealed the nation’s favourite…
PP – Darts World Championships
Logo development, branding and mock-up work for the 2024 Paddy Power Darts World Championship at the Alexandra Palace. I was asked to explore a number of concepts and artistic routes for the development of the logo for the Paddy Power Darts World Championship. The work below shows the development of these concepts, with variations on…
Diplomatico – Sleeve Design
Book sleeve design for two travel books designed on behalf of the premium sipping Rum manufacturer Diplomatico. The books, titled The Spirits of Adventure and The Road less Travelled were designed to be luxury travel guides combining the beautiful travel imagery alongside recipes and branded imagery of the product. I was asked to create the…
Aldi – Santa’s Parking Space
https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store. The freshly installed parking space sports a sleigh-shaped print, and has enough space reserved for the nine trusty reindeers that pull Santa’s sleigh. Painted in bright yellow, to safely guide…
Dacia – Air Fresheners
Artwork for a unique range of custom air fresheners that bring the scents of Britain’s most loved road trips right into your car, reimagining the classic ‘new car smell’ we all love. Featuring the rugged landscapes of Scotland’s North Coast 500 to the enchanting Coastal Way in Wales and the prehistoric wonders of the Jurassic…
Money Week – Political Power
A series of illustrations for Money Week Magazine. Designed for a feature about shifting personalities in global politics. The stylised illustrations show a series of political leaders from around the globe, including: Xi Jinping, Rishi Sunak, Recep Erdogan, Vladimir Putin, Benjamin Netanyahu and French President, Emmanuel Macron. The heavily stylised illustrations are formed from magazine photographs,…