Ben Huxley
Creative Strategy & Design
Archives
Paddy Power – Chelsea sign
Artwork for a mischievous sign poking fun at Chelsea’s disastrous end to the 2022/23 Premier League campaign. The sign referred to the number of times the letter ‘L’ appeared in Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (the town with longest name in Great Britain), and compared it with the number of losses – or ‘L’s – Chelsea has suffered this…
PP – social videos
https://benhuxley.com/wp-content/uploads/2023/05/second_chance.mp4 Having worked for many years as part of the Paddy Power social media team, I regularly had the opportunity to help contribute to the videos for which the team are renowned. Over the years I attended numerous film shoots, helped with script writing and direction, acted in a few, and on occasion wrote and…
PP – Social Graphics
Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team. As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
PP – Champions League of Darts 2019
https://benhuxley.com/wp-content/uploads/2023/05/darts-2019_lo.mp4 Following the runaway success of the award-winning 2018 Paddy Power Champions League of Darts, for the second year of our sponsorship, the venue moved to Leicester, but once again we entertained thousands of darts fanatics at our event. Once again, I was asked to lead on the event, overseeing all aspects of the tournament…
PP – Champions League of Darts 2018
https://benhuxley.com/wp-content/uploads/2023/05/darts_2018_lo.mp4 In 2018 the decision was made that Paddy Power would move into the traditional sports sponsorship space for the first time, when we worked with the PDC to sponsor the Champions League of Darts. Without a existing sponsorship team within the company I was asked to lead on the event, overseeing all aspects of…