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PP – Darts World Championships

Logo development, branding and mock-up work for the 2024 Paddy Power Darts World Championship at the Alexandra Palace. I was asked to explore a number of concepts and artistic routes for the development of the logo for the Paddy Power Darts World Championship.  The work below shows the development of these concepts, with variations on…

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Diplomatico – Sleeve Design

Book sleeve design for two travel books designed on behalf of the premium sipping Rum manufacturer Diplomatico.  The books, titled The Spirits of Adventure and The Road less Travelled were designed to be luxury travel guides combining the beautiful travel imagery alongside recipes and branded imagery of the product. I was asked to create the…

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Aldi – Santa’s Parking Space

https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store. The freshly installed parking space sports a sleigh-shaped print, and has enough space reserved for the nine trusty reindeers that pull Santa’s sleigh. Painted in bright yellow, to safely guide…

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Domino Records – Future Retro

Concept artwork for a forthcoming single by an Indie Rock band on the Domino Records label.   The band wished to explore the concept of “future retro” combining 1950 aesthetics and fashion with dystopian, futuristic landscapes. 

Versuni – Bangalter

Artwork for a collaboration between the artist Thomas Bangalter (Daft Punk) and the electronics giant Versuni, around the launch of a new espresso machine.  Artwork included concepts for the record cover, plus concepts for fly poster and billboard artwork.

Samsung – Jet AI Vacuum

Artwork for the launch of a new Samsung vacuum cleaner, where famous works of art are recreated via the medium of “cleaned” filthy carpets. The artwork will ultimately be displayed, and hung in an exhibition space, and on the walls of an outdoor media site.

Versuni – Coffee Table Book

Artwork for a table book, designed as a collaboration between the French actress and singer Charlotte Gainsbourg and the manufacturer Versuni.  A number of concepts were presented for the front cover and internal pages with a strong focus on typography and eye-catching page layouts.

Brewdog – Pitch Perfect

https://benhuxley.com/wp-content/uploads/2023/07/escape_1.mp4 Concept for a new “musical” beer to celebrate the 2023 Women’s World Cup. The beer, named “Pitch Perfect” has an integrated musical scale on the label, allowing the drinker to play a tune whilst enjoying a drink. A video showing off the concept was created.

Paddy Power – Chelsea sign

Artwork for a mischievous sign poking fun at Chelsea’s disastrous end to the 2022/23 Premier League campaign. The sign referred to the number of times the letter ‘L’ appeared in Llanfairpwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch (the town with longest name in Great Britain), and compared it with the number of losses – or ‘L’s – Chelsea has suffered this…

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The Chap – Lifestyle Feature

A series of illustrations for The Chap Magazine.  Designed for a feature about changing attitudes towards leisure activities the stylised illustrations show a series of activities being performed, including:  TV, Radio, Cinema, Gym, Travel & Computer games