Archives

Paddy Power – Chelsea sign

Artwork for a mischievous sign poking fun at Chelsea’s disastrous end to the 2022/23 Premier League campaign. The sign referred to the number of times the letter ‘L’ appeared in Llanfairpwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch (the town with longest name in Great Britain), and compared it with the number of losses – or ‘L’s – Chelsea has suffered this…

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The Chap – Lifestyle Feature

A series of illustrations for The Chap Magazine.  Designed for a feature about changing attitudes towards leisure activities the stylised illustrations show a series of activities being performed, including:  TV, Radio, Cinema, Gym, Travel & Computer games

The Sun – Coronation Concepts

A series of concepts for The Sun newspaper for activations to celebrate the coronation of King Charles III. The concepts included a giant mural on The Thames river made up of front pages of the newspaper, a specially commissioned coronation lager and a portrait of the King “painted” on to the turf at Twickenham Stadium.

Lego – Football Legends

An experimental series of images to commemorate some legends of the game of football. The series featuring some of the most iconic players from around the world was an exploration of different ways of visually representing the players using lego pieces.

PP – Social Graphics

Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team.  As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…

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PP – Save Our Shirt

https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….

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Press Association – Match Story

Illustrations and infographics produced for The Press Association. Match Story was a football data department which used Premier League and international football data to tell stories about the beautiful game.