Aldi – Aldeh

In a move that resonated across the North, Aldi fully embraced Manchester’s cultural heritage by temporarily rebranding its Prestwich store as ‘Aldeh’. The name change served as a phonetic nod to the city’s iconic accent and the legendary band Oasis, timed perfectly to coincide with their massive homecoming concerts at nearby Heaton Park.

The activation quickly became a viral sensation, drawing in crowds of fans in bucket hats and tracksuits who flocked to the store to capture photos under the reworked signage. Executed alongside the creative agency Taylor Herring, the project was designed to celebrate the band’s long-awaited reunion and the unique spirit of the local community. As Julie Ashfield, Aldi UK’s Chief Commercial Officer, noted, the tribute was a way to honor both the local dialect and the global impact of Manchester’s most famous musical exports.

Having worked previously on campaigns for the Aldi brand, I was asked to supply the artwork for the store signs and incorporate the change of name into their brand mark.