Dacia – Air Fresheners

In a clever twist on automotive tradition, Dacia launched a unique range of custom air fresheners designed to transport drivers from their daily commute to Britain’s most iconic landscapes. Moving away from generic floral or “new car” scents, this collection captures the olfactory essence of the UK’s most beloved road trips, celebrating the rugged spirit of outdoor exploration that defines the Dacia brand.

The series features three distinct aromatic profiles inspired by the country’s most breathtaking routes: the wild, earthy notes of Scotland’s North Coast 500, the fresh, briny air of The Coastal Way in Wales, and the ancient, mineral-rich atmosphere of the Jurassic Coast. By bottling these specific geographic experiences, Dacia turned a simple functional accessory into a sensory invitation to hit the open road, perfectly aligning with their reputation for practical, adventure-ready vehicles.

I was commissioned to create the artwork for the air fresheners in this series. The challenge was to distill the vast, sweeping beauty of these locations into a compact, iconic format that felt both premium and rugged, ensuring each design served as a visual postcard for the journey it represented.