Ben Huxley
Creative Strategy & Design
Archives
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…
PP – Euros Fanzones
For the 2022 Euros, Paddy Power offered fans without the tickets to the game the opportunity to watch tournament matches from their fantastic fanzones in London and Newcastle. The ambition for the brand was to become the most talked-about brand during the tournament, and we achieved this by hosting thousands of supporters in two amazing…
PP – Shootout Golf
https://benhuxley.com/wp-content/uploads/2020/06/pp_shootout_lo.mp4 Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing. Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from the…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
PP – Racing Branding
Following my appointment as Head of Sponsorship for the UK & Ireland, I took over the responsibility for branding all of Paddy Power’s racing properties, including our flagship events at Cheltenham, Punchestown, Leopardstown and York Racecourses. My role was to identify and deliver eye-catching branding opportunities around the racecourse and to maximise the ROI on…
PP – Champions League of Darts 2019
https://benhuxley.com/wp-content/uploads/2023/05/darts-2019_lo.mp4 Following the runaway success of the award-winning 2018 Paddy Power Champions League of Darts, for the second year of our sponsorship, the venue moved to Leicester, but once again we entertained thousands of darts fanatics at our event. Once again, I was asked to lead on the event, overseeing all aspects of the tournament…
PP – Champions League of Darts 2018
https://benhuxley.com/wp-content/uploads/2023/05/darts_2018_lo.mp4 In 2018 the decision was made that Paddy Power would move into the traditional sports sponsorship space for the first time, when we worked with the PDC to sponsor the Champions League of Darts. Without a existing sponsorship team within the company I was asked to lead on the event, overseeing all aspects of…
PP – Cheltenham Fanzone
https://benhuxley.com/wp-content/uploads/2022/03/dublin_fanzone.mp4 For the 2022 Cheltenham Festival, Paddy Power offered Irish Racing fans, unable to travel to the UK, the opportunity to watch the Cheltenham Festival from their fantastic fanzone in The Camden Pub in Dublin. I was responsible for the initial business case for the events as well as the design of all branded assets…