Samsung Fold Concepts

Exploring the intersection of tactile art and high-end technology, this creative project centered on the launch of the Samsung Flip and Fold series. The core concept focused on using the medium of folded paper as a physical metaphor for the devices’ engineering, envisioning a world where structural origami and digital displays merge into a seamless brand narrative.

The artwork explored the possibility of large-scale paper installations designed to showcase the flexibility of the new mobile phones and tablets. By treating the devices as sculptural objects, the project aimed to highlight their unique form factor through a series of high-fidelity visualizations. To round out the brand experience, a suite of posters was developed for a theoretical Samsung-curated “Flip and Fold” exhibition, bridging the gap between innovative hardware and artistic expression.

I developed the original concepts for this series of posters and visualizations, exploring how physical paper art could be used as a vehicle to promote Samsung’s foldable technology.