Ben Huxley
Creative Strategy & Design
Archives
Pop Tarts – (T)Art Gallery
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729843014.mp4 A pop-up art gallery celebrating the 60th anniversary of Pop-Tarts features art created from the breakfast pastries – including an homage to one of the most iconic pop-art pieces of all-time. Nathan Wyburn, a food artist from Cardiff, Wales, was commissioned by Kellogg’s – to create three works of art for the Pop (T)Art…
Timotei – The Showercast
https://benhuxley.com/wp-content/uploads/2024/10/RPReplay_Final1729844446.mp4 Haircare brand, Timotei, has launched an innovative new podcast series designed for listeners to tune into during their morning hair wash routine. ‘A Gentle Start: The Showercast’ follows research finding that four in five are embracing the importance of the wellness trend ‘gentle living’, after nearly all UK adults admit they want to slow…
Aldi – Justin Youraldi
https://www.youtube.com/watch?v=IvLSGtljtYQ Wine buffs at a royal show jumping event indulged in gourmet wine – that actually came from Aldi. While they thought they were sipping on exotic grapes from the world’s most exclusive vineyards, costing nearly 10 times the price, they were in fact enjoying more modestly priced wines as low as just £4.99. Attendees…
Visa – Olympics Pop-up
https://benhuxley.com/wp-content/uploads/2024/08/v0f044gc0000cqlt7t7og65o7jj67m1g.mp4 An experiential activation in the vibrant Seven Dials Food Market, Covent Garden. A Visa pop up event where the public could catch all the Olympics action on the big screens, enjoy interactive games and experience the sporting spirit! I was asked to design the artwork for the activation, dressing the building with Visa and…
U – TV Dinners for U
U launches the world’s first ‘TV Dinners for U’ restaurant to satisfy the nation’s TV addiction! A recent study by UKTV’s new streaming service, U, reveals that we really are a nation of TV addicts, with Brits spend over three and a half weeks a year watching TV – totalling four and a half years…
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 Simon Cowell is on a mission to discover a boyband that can match the phenomenal success of One Direction, as he launches a nationwide talent search. The music mogul, who famously put together Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, and Liam Payne into One Direction on The X Factor back in 2010,…
EasyJet Holidays – Nuisance signs
Portable speakers, drones, and social media poseurs have been named amongst the UK’s top beach annoyances, according to new research from easyJet Holidays. To help tackle bad beach-behaviour this summer, the holiday company employed TV stars Michael and Hilary Whitehall as ‘Beach Rangers’. In a poll the nation’s top 20 beach annoyances included; drones, portable…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo Logo development, branding and activation work for the first ever McVitie’s National Dunking Championship! British biscuit maker McVitie’s staged its inaugural ‘National Dunking Championship’ to transform pastime of biscuit dunking into a sport, aiming to bring people together in a competitive showcase of skill and biscuit know how. The inaugural contest was held in…
Dacia – Air Fresheners
Artwork for a unique range of custom air fresheners that bring the scents of Britain’s most loved road trips right into your car, reimagining the classic ‘new car smell’ we all love. Featuring the rugged landscapes of Scotland’s North Coast 500 to the enchanting Coastal Way in Wales and the prehistoric wonders of the Jurassic…
NatWest – Piggy Banks 2.0
Concept designs for NatWest, looking at a modern redesign of their classic Piggy Banks from the 1980s. Featuring updated key life landmarks including: having a child, going travelling, graduation, starting a business and getting married, these models were created as a proof of concept for a future redesign of the series.