Ben Huxley
Creative Strategy & Design
Archives
NatWest – Piggy Banks 2.0
Concept designs for NatWest, looking at a modern redesign of their classic Piggy Banks from the 1980s. Featuring updated key life landmarks including: having a child, going travelling, graduation, starting a business and getting married, these models were created as a proof of concept for a future redesign of the series.
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
Paddy Power – Chelsea sign
Artwork for a mischievous sign poking fun at Chelsea’s disastrous end to the 2022/23 Premier League campaign. The sign referred to the number of times the letter ‘L’ appeared in Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (the town with longest name in Great Britain), and compared it with the number of losses – or ‘L’s – Chelsea has suffered this…
The Sun – World Cup DOOH
A live, Digital Out Of Home (DOOH) billboard campaign for The Sun newspaper. This one-month campaign around the 2022 Fifa World Cup recreated headlines from The Sun newspaper and displayed them across 400 digital sites across the UK. The sites were updated up to six times per day with new creative that reflected the results,…
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…
PP – Euros Fanzones
For the 2022 Euros, Paddy Power offered fans without the tickets to the game the opportunity to watch tournament matches from their fantastic fanzones in London and Newcastle. The ambition for the brand was to become the most talked-about brand during the tournament, and we achieved this by hosting thousands of supporters in two amazing…
PP – Shootout Golf
https://benhuxley.com/wp-content/uploads/2020/06/pp_shootout_lo.mp4 Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing. Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from the…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
PP – Racing Branding
Following my appointment as Head of Sponsorship for the UK & Ireland, I took over the responsibility for branding all of Paddy Power’s racing properties, including our flagship events at Cheltenham, Punchestown, Leopardstown and York Racecourses. My role was to identify and deliver eye-catching branding opportunities around the racecourse and to maximise the ROI on…
PP – Champions League of Darts 2019
https://benhuxley.com/wp-content/uploads/2023/05/darts-2019_lo.mp4 Following the runaway success of the award-winning 2018 Paddy Power Champions League of Darts, for the second year of our sponsorship, the venue moved to Leicester, but once again we entertained thousands of darts fanatics at our event. Once again, I was asked to lead on the event, overseeing all aspects of the tournament…