Ben Huxley
Creative Strategy & Design
Archives
Simon Cowell – Boyband Recruitment Campaign
https://benhuxley.com/wp-content/uploads/2024/06/cowell.mp4 Simon Cowell is on a mission to discover a boyband that can match the phenomenal success of One Direction, as he launches a nationwide talent search. The music mogul, who famously put together Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, and Liam Payne into One Direction on The X Factor back in 2010,…
EasyJet Holidays – Nuisance signs
Portable speakers, drones, and social media poseurs have been named amongst the UK’s top beach annoyances, according to new research from easyJet Holidays. To help tackle bad beach-behaviour this summer, the holiday company employed TV stars Michael and Hilary Whitehall as ‘Beach Rangers’. In a poll the nation’s top 20 beach annoyances included; drones, portable…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo Logo development, branding and activation work for the first ever McVitie’s National Dunking Championship! British biscuit maker McVitie’s staged its inaugural ‘National Dunking Championship’ to transform pastime of biscuit dunking into a sport, aiming to bring people together in a competitive showcase of skill and biscuit know how. The inaugural contest was held in…
Dacia – Air Fresheners
Artwork for a unique range of custom air fresheners that bring the scents of Britain’s most loved road trips right into your car, reimagining the classic ‘new car smell’ we all love. Featuring the rugged landscapes of Scotland’s North Coast 500 to the enchanting Coastal Way in Wales and the prehistoric wonders of the Jurassic…
NatWest – Piggy Banks 2.0
Concept designs for NatWest, looking at a modern redesign of their classic Piggy Banks from the 1980s. Featuring updated key life landmarks including: having a child, going travelling, graduation, starting a business and getting married, these models were created as a proof of concept for a future redesign of the series.
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
The Sun – Hair Salon
https://benhuxley.com/wp-content/uploads/2023/07/sun_salon.mp4 A pop-up hair salon on behalf of The Sun newspaper, to celebrate the 2022 World Cup. Visitors were treated to an iconic footballer’s hair cup of their choice, including: The Ronaldo, The Beckham or The Grealish. We partnered with professional barbers to trim and colour supporter’s hair, in order to get them in the…
Paddy Power – Chelsea sign
Artwork for a mischievous sign poking fun at Chelsea’s disastrous end to the 2022/23 Premier League campaign. The sign referred to the number of times the letter ‘L’ appeared in Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (the town with longest name in Great Britain), and compared it with the number of losses – or ‘L’s – Chelsea has suffered this…
The Sun – World Cup DOOH
https://benhuxley.com/wp-content/uploads/2024/06/dooh.mp4 A live, Digital Out Of Home (DOOH) billboard campaign for The Sun newspaper. This one-month campaign around the 2022 Fifa World Cup recreated headlines from The Sun newspaper and displayed them across 400 digital sites across the UK. The sites were updated up to six times per day with new creative that reflected the…
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…