Ben Huxley
Creative Strategy & Design
Archives
EasyJet Holidays – Nuisance signs
Portable speakers, drones, and social media poseurs have been named amongst the UK’s top beach annoyances, according to new research from easyJet Holidays. To help tackle bad beach-behaviour this summer, the holiday company employed TV stars Michael and Hilary Whitehall as ‘Beach Rangers’. In a poll the nation’s top 20 beach annoyances included; drones, portable…
McVitie’s National Dunking Championship
https://www.youtube.com/watch?v=klw3a9fQNwo Logo development, branding and activation work for the first ever McVitie’s National Dunking Championship! British biscuit maker McVitie’s staged its inaugural ‘National Dunking Championship’ to transform pastime of biscuit dunking into a sport, aiming to bring people together in a competitive showcase of skill and biscuit know how. The inaugural contest was held in…
Penguin – Big Book of Penguin Jokes
Sleeve design for The Big Book of Penguin Jokes. When you pick up a Penguin you’re treated to a chocolatey bite and a joke to make you chuckle. For decades, Brits have been laughing and sharing the biscuit one-liners everywhere from the playground to the office canteen, and now McVitie’s has revealed the nation’s favourite…
PP – Darts World Championships
Logo development, branding and mock-up work for the 2024 Paddy Power Darts World Championship at the Alexandra Palace. I was asked to explore a number of concepts and artistic routes for the development of the logo for the Paddy Power Darts World Championship. The work below shows the development of these concepts, with variations on…
Diplomatico – Sleeve Design
Book sleeve design for two travel books designed on behalf of the premium sipping Rum manufacturer Diplomatico. The books, titled The Spirits of Adventure and The Road less Travelled were designed to be luxury travel guides combining the beautiful travel imagery alongside recipes and branded imagery of the product. I was asked to create the…
Aldi – Santa’s Parking Space
https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store. The freshly installed parking space sports a sleigh-shaped print, and has enough space reserved for the nine trusty reindeers that pull Santa’s sleigh. Painted in bright yellow, to safely guide…
Dacia – Air Fresheners
Artwork for a unique range of custom air fresheners that bring the scents of Britain’s most loved road trips right into your car, reimagining the classic ‘new car smell’ we all love. Featuring the rugged landscapes of Scotland’s North Coast 500 to the enchanting Coastal Way in Wales and the prehistoric wonders of the Jurassic…
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
The Sun – Hair Salon
https://benhuxley.com/wp-content/uploads/2023/07/sun_salon.mp4 A pop-up hair salon on behalf of The Sun newspaper, to celebrate the 2022 World Cup. Visitors were treated to an iconic footballer’s hair cup of their choice, including: The Ronaldo, The Beckham or The Grealish. We partnered with professional barbers to trim and colour supporter’s hair, in order to get them in the…
The Sun – World Cup DOOH
https://benhuxley.com/wp-content/uploads/2024/06/dooh.mp4 A live, Digital Out Of Home (DOOH) billboard campaign for The Sun newspaper. This one-month campaign around the 2022 Fifa World Cup recreated headlines from The Sun newspaper and displayed them across 400 digital sites across the UK. The sites were updated up to six times per day with new creative that reflected the…