Ben Huxley
Creative Strategy & Design
Archives
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
The Sun – World Cup DOOH
A live, Digital Out Of Home (DOOH) billboard campaign for The Sun newspaper. This one-month campaign around the 2022 Fifa World Cup recreated headlines from The Sun newspaper and displayed them across 400 digital sites across the UK. The sites were updated up to six times per day with new creative that reflected the results,…
PP – social videos
https://benhuxley.com/wp-content/uploads/2023/05/second_chance.mp4 Having worked for many years as part of the Paddy Power social media team, I regularly had the opportunity to help contribute to the videos for which the team are renowned. Over the years I attended numerous film shoots, helped with script writing and direction, acted in a few, and on occasion wrote and…
PP – Social Graphics
Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team. As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…
PP – Mug on the Tyne
Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…
PP – Euros Fanzones
For the 2022 Euros, Paddy Power offered fans without the tickets to the game the opportunity to watch tournament matches from their fantastic fanzones in London and Newcastle. The ambition for the brand was to become the most talked-about brand during the tournament, and we achieved this by hosting thousands of supporters in two amazing…
PP – Shootout Golf
https://benhuxley.com/wp-content/uploads/2020/06/pp_shootout_lo.mp4 Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing. Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from the…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
PP – Sports Trophies
https://benhuxley.com/wp-content/uploads/2023/05/Trophy-Matt-15sec_lo-v3.mp4 One of my favourite projects of all time was the creation of trophies for various Paddy Power sporting events. When given this opportunity the aim is always to create an award which is both visually striking, but also newsworthy, in order to maximise the PR value of the opportunity. In 2018, when Paddy Power…
PP – Racing Branding
Following my appointment as Head of Sponsorship for the UK & Ireland, I took over the responsibility for branding all of Paddy Power’s racing properties, including our flagship events at Cheltenham, Punchestown, Leopardstown and York Racecourses. My role was to identify and deliver eye-catching branding opportunities around the racecourse and to maximise the ROI on…