Ben Huxley
Creative Strategy & Design
Archives
PP – Shootout Golf
https://benhuxley.com/wp-content/uploads/2020/06/pp_shootout_lo.mp4 Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing. Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from the…
PP – Save Our Shirt
https://benhuxley.com/wp-content/uploads/2023/05/save_our_shirt_lo.mp4 Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….
PP – Sports Trophies
https://benhuxley.com/wp-content/uploads/2023/05/Trophy-Matt-15sec_lo-v3.mp4 One of my favourite projects of all time was the creation of trophies for various Paddy Power sporting events. When given this opportunity the aim is always to create an award which is both visually striking, but also newsworthy, in order to maximise the PR value of the opportunity. In 2018, when Paddy Power…
PP – Racing Branding
Following my appointment as Head of Sponsorship for the UK & Ireland, I took over the responsibility for branding all of Paddy Power’s racing properties, including our flagship events at Cheltenham, Punchestown, Leopardstown and York Racecourses. My role was to identify and deliver eye-catching branding opportunities around the racecourse and to maximise the ROI on…
PP – Champions League of Darts 2019
https://benhuxley.com/wp-content/uploads/2023/05/darts-2019_lo.mp4 Following the runaway success of the award-winning 2018 Paddy Power Champions League of Darts, for the second year of our sponsorship, the venue moved to Leicester, but once again we entertained thousands of darts fanatics at our event. Once again, I was asked to lead on the event, overseeing all aspects of the tournament…
PP – Champions League of Darts 2018
https://benhuxley.com/wp-content/uploads/2023/05/darts_2018_lo.mp4 In 2018 the decision was made that Paddy Power would move into the traditional sports sponsorship space for the first time, when we worked with the PDC to sponsor the Champions League of Darts. Without a existing sponsorship team within the company I was asked to lead on the event, overseeing all aspects of…
Press Association – Match Story
Illustrations and infographics produced for The Press Association. Match Story was a football data department which used Premier League and international football data to tell stories about the beautiful game.
The BBC – News Graphics
Illustrations and infographics produced for The BBC News team. I worked at the BBC for a year and a half, producing images and interactive content for the BBC website and the BBC World Service news rooms. In the world of breaking news, the work required enormous attention to detail, and graphics were required at extremely…
Various – Infographics
Illustrations and infographics produced for clients during the early part of my career. For five years, I was a freelance graphic designer, building up a strong client list in a variety of sectors. This work was published in various magazines and journals lead to my role with The BBC.