The Sun – Coronation Concepts

A series of concepts for The Sun newspaper for activations to celebrate the coronation of King Charles III. The concepts included a giant mural on The Thames river made up of front pages of the newspaper, a specially commissioned coronation lager and a portrait of the King “painted” on to the turf at Twickenham Stadium.

Lego – Football Legends

An experimental series of images to commemorate some legends of the game of football. The series featuring some of the most iconic players from around the world was an exploration of different ways of visually representing the players using lego pieces.

Condé Nast – Stained Glass

A series of illustrations for Condé Nast Traveler Magazine.  Designed for a feature about brand “superfans” whose devotion borders on religious obsession. The illustrations show a series of brand marks depicted as stained glass windows in a church. Features Tesla, Twitter, Apple, Coco-Cola, Nike & McDonalds.

The Sun – World Cup DOOH A live, Digital Out Of Home (DOOH) billboard campaign for The Sun newspaper.  This one-month campaign around the 2022 Fifa World Cup recreated headlines from The Sun newspaper and displayed them across 400 digital sites across the UK. The sites were updated up to six times per day with new creative that reflected the…

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PP – social videos Having worked for many years as part of the Paddy Power social media team, I regularly had the opportunity to help contribute to the videos for which the team are renowned. Over the years I attended numerous film shoots, helped with script writing and direction, acted in a few, and on occasion wrote and…

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PP – Social Graphics

Paddy Power are a brand who are renowned for their hilarious social media content, and I was lucky to spend 8 years at the heart an incredible team.  As the lead designer for the social team, over the years I was responsible for creating artwork which generated tens of millions of impressions and was shared…

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PP – Mug on the Tyne

Paddy Power wanted to give ex-Newcastle owner Mike Ashley a send-off befitting a man of his footballing fortitude. And when we got to thinking about him, the first thing that sprang to mind was a massive mug! With Newcastle fans regularly expressing their disappointment over a lack of investment in the squad throughout the Ashley…

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PP – Euros Fanzones

For the 2022 Euros, Paddy Power offered fans without the tickets to the game the opportunity to watch tournament matches from their fantastic fanzones in London and Newcastle. The ambition for the brand was to become the most talked-about brand during the tournament, and we achieved this by hosting thousands of supporters in two amazing…

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PP – Shootout Golf Following the break to sport created by the Covid crisis, Paddy Power wanted to create the World’s first live sporting event, following the relaxation of social distancing. Featuring an epic cast of professional golfers (Tommy Fleetwood, Thomas Bjorn, Paul McGinley, Carly Booth and Andrew “Beef” Johnston) and a staggering array of celebrities from the…

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PP – Save Our Shirt Paddy Power wanted to draw attention to the fact that despite 2 million people being at risk of gambling addiction in the UK, 59% of football clubs are sponsored by gambling brands. Despite being a betting and gaming operator, Paddy Power could see the absurdity of the situation – and wanted to challenge it….

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