Ben Huxley
Creative Strategy & Design
Archives
Penguin – Big Book of Penguin Jokes
Sleeve design for The Big Book of Penguin Jokes. When you pick up a Penguin you’re treated to a chocolatey bite and a joke to make you chuckle. For decades, Brits have been laughing and sharing the biscuit one-liners everywhere from the playground to the office canteen, and now McVitie’s has revealed the nation’s favourite…
PP – Darts World Championships
Logo development, branding and mock-up work for the 2024 Paddy Power Darts World Championship at the Alexandra Palace. I was asked to explore a number of concepts and artistic routes for the development of the logo for the Paddy Power Darts World Championship. The work below shows the development of these concepts, with variations on…
Diplomatico – Sleeve Design
Book sleeve design for two travel books designed on behalf of the premium sipping Rum manufacturer Diplomatico. The books, titled The Spirits of Adventure and The Road less Travelled were designed to be luxury travel guides combining the beautiful travel imagery alongside recipes and branded imagery of the product. I was asked to create the…
Aldi – Santa’s Parking Space
https://benhuxley.com/wp-content/uploads/2023/12/aldi_santa.mp4 Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store. The freshly installed parking space sports a sleigh-shaped print, and has enough space reserved for the nine trusty reindeers that pull Santa’s sleigh. Painted in bright yellow, to safely guide…
Dacia – Air Fresheners
Artwork for a unique range of custom air fresheners that bring the scents of Britain’s most loved road trips right into your car, reimagining the classic ‘new car smell’ we all love. Featuring the rugged landscapes of Scotland’s North Coast 500 to the enchanting Coastal Way in Wales and the prehistoric wonders of the Jurassic…
Money Week – Political Power
A series of illustrations for Money Week Magazine. Designed for a feature about shifting personalities in global politics. The stylised illustrations show a series of political leaders from around the globe, including: Xi Jinping, Rishi Sunak, Recep Erdogan, Vladimir Putin, Benjamin Netanyahu and French President, Emmanuel Macron. The heavily stylised illustrations are formed from magazine photographs,…
NatWest – Piggy Banks 2.0
Concept designs for NatWest, looking at a modern redesign of their classic Piggy Banks from the 1980s. Featuring updated key life landmarks including: having a child, going travelling, graduation, starting a business and getting married, these models were created as a proof of concept for a future redesign of the series.
Dave – Fringe Trophy
A redesign of the “Funniest Joke Of The Fringe” trophy for the broadcaster Dave. The trophy was presented to the 2023 winner, Lorna Rose Treen, who become the first woman to win the coveted Edinburgh Fringe prize in 15 years, thanks to the following gag: “I started dating a zookeeper, but it turned out he was…
Domino Records – Future Retro
Concept artwork for a forthcoming single by an Indie Rock band on the Domino Records label. The band wished to explore the concept of “future retro” combining 1950 aesthetics and fashion with dystopian, futuristic landscapes.
Versuni – Bangalter
Artwork for a collaboration between the artist Thomas Bangalter (Daft Punk) and the electronics giant Versuni, around the launch of a new espresso machine. Artwork included concepts for the record cover, plus concepts for fly poster and billboard artwork.