Ben Huxley
Creative Strategy & Design
Archives
PP – Champions League of Darts 2018
https://benhuxley.com/wp-content/uploads/2023/05/darts_2018_lo.mp4 In 2018 the decision was made that Paddy Power would move into the traditional sports sponsorship space for the first time, when we worked with the PDC to sponsor the Champions League of Darts. Without a existing sponsorship team within the company I was asked to lead on the event, overseeing all aspects of…
PP – Cheltenham Fanzone
https://benhuxley.com/wp-content/uploads/2022/03/dublin_fanzone.mp4 For the 2022 Cheltenham Festival, Paddy Power offered Irish Racing fans, unable to travel to the UK, the opportunity to watch the Cheltenham Festival from their fantastic fanzone in The Camden Pub in Dublin. I was responsible for the initial business case for the events as well as the design of all branded assets…