Since March 2023 I have been working as a Freelance Creative Strategist and Designer, helping clients with their Brand Strategy, Activation ideas and execution.  Additionally, I have worked as a freelance designer and illustrator helping to bring creative concepts to life.

From Feb 2015 through to Feb 2023, I worked in the heart of the Paddy Power Brand team, focussing on Advertising, Event Management, Social Media, Editorial, PR and the infamous Mischief stream.

My role helped to define the creative strategy and output of the business across all aspects of the marketing landscape.

As Head of Sponsorship, it was my responsibility to maintain and develop Paddy Power's portfolio of sponsorship properties across Sport and Entertainment.

I worked closely with rights holders and suppliers to ensure that their sponsored events were delivered to an extremely high standard whilst achieving brand fame for the organisation.

In June 2013, I joined the Press Association leading a new department dedicated to designing and developing data-driven football products and applications.

During the 2014 World Cup, I was the creative lead for their football graphics and data products helping to oversee the creation and delivery of thousands of pieces of content viewed by millions of football fans globally.

In 2012, I joined the BBC, as part of a design team who produced content for the BBC News website and portfolio of 27 foreign language news sites. The work undertaken included producing infographics, illustrations, and interactive content, often responding to breaking world news, in high-pressure situations and to extremely tight deadlines.

In August 2012, I was the lead designer for the BBC World Service’s London 2012 Olympics project. The work received more than 128 million page impressions throughout the duration of the Olympics.